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More baby boomers are clicking their way to true love.
The share of 55- to 64-year-olds that sign up for dating sites has doubled from 6% in 2013 to 12% in 2015, according to a survey released Thursday of 2,000 adults by the Pew Research Center, a think tank in Washington, D. Meanwhile, the share of 18- to 24-year-olds that report having used online dating to meet people has nearly tripled in the last two years to 27% from 10%.
The so-called gray divorce rate has risen sharply — from just one in 10 people over the age of 50 in 1990, to around one in four in 2009 — according to research by sociologists Susan Brown and I-Fen Lin of Bowling Green State University.
Supply and demand works particularly well for boomers, says Paul Oyer, 52, professor of economics at the Stanford School of Business and author of “Everything I Ever Needed to Know About Economics I Learned from Online Dating.” (He met his partner four years ago on JDate.) “Economics is the study of scare resources and online dating is even more valuable as you get older,” he says. And you’re not going to meet people offline in the same numbers.” And more older people feel comfortable trying online dating.
Apps like Tinder are popular among young people, researchers say, but there are more complex reasons why older singletons have gone online.
Boomers are more likely to be single, divorced or widowed, studies have shown.
In countries and cultures in which arranged marriages are common, sites such as India's Shaadi and Bharat Matrimony, which boast many millions of clients, are a big hit with young people who want to influence how their marriage partners are chosen.
And a number of sizeable digital matchmakers, including Jiayuan and Zhenai, have risen to prominence in China.
The older you get, the more women there are in relation to men. Word of mouth is as powerful as advertising, perhaps more so.Tags: Adult Dating, affair dating, sex dating