Free sexual ads

Participants also showed no greater interest in making a purchase.

"We found literally zero effect on participants' intention to buy products in ads with a sexual appeal," Wirtz said.

"We found that people remember ads with sexual appeals more than those without, but that effect doesn't extend to the brands or products that are featured in the ads," says University of Illinois advertising professor John Wirtz, the lead author of the research.

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Their findings were posted online this week by the International Journal of Advertising.

Their research found that not only were study participants no more likely to remember the brands featured in ads with sexual appeals, they were more likely to have a negative attitude toward those brands, Wirtz said.

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"This assumption that sex sells - well, no, according to our study, it doesn't.

There's no indication that there's a positive effect." Co-authors on the research were Johnny V.

Five members of Congress who head anti-human-trafficking groups called on Attorney General Jeff Sessions to launch a criminal investigation of after a trove of documents revealed that the website hired a company in the Philippines to lure advertisers and customers seeking sex. Rob Portman (R-Ohio) and Claire Mc Caskill (D-Mo.), who lead a subcommittee that has investigated Backpage since 2015, along with Sen. The committee wrote to Sessions saying that it had “determined that there is reasonable cause to believe that violations of law may have occurred.” The newly revealed documents, obtained through an unrelated lawsuit, show workers at Avion BPO in the Philippines focused on adding and promoting sexual ads.

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